As a leader

Using "person-first language" is a gold standard when practicing inclusive writing. I carry this same ideology into my management style. While I value efficiency and output, I take great care to balance with empathy. I have had the pleasure of working at leading global agencies as well as small startups and scrappy nonprofits. Through this, I've learned what works, but more importantly, what doesn't.

I lead with consistency, confidence, and care.

As a writer

I am an expert in bringing brand voice and tone to life across various industries and platforms at every scale. I bring a unique blend of strategy and impact to my work. Like every good writer should, I care about everything. I think about whether a headline could be one word shorter, if it should be sentence or title case; I care about the poetry of a phrase, and oxford commas. I can distill anything (I mean anything) into something that's digestible and resonant.

I write with clarity, creativity, and conviction.

Capabilities

• Copywriting
  
• Creative Direction
• Branding
• Content Strategy
• Content Marketing
• Social Media Strategy
• Business Development
• UX/UI
• Naming
• Campaign
• Experiential
• Digital
• Print
• SEO
  

Industries

• Healthcare
• Nonprofit
• Wellness
• Education
• Fine Art
• Culture
• Fashion
• Entertainment
• Hospitality
• Travel
• Advocacy
• Social Impact
  

Work with me

Locations—

Los Angeles

New York

Remote

LinkedIn—

https://www.linkedin.com/in/catherine-sun-166b245/

Email—

thisbecath@gmail.com

Samples available upon request.